Increasing Sales Through SEO

Search engine optimization

Internet marketing and online sales are seen as having a low barrier to entry, but any online business is competing against more than just the local competitors. To be successful, they have to be visible in the search engines. And to be successful in the search engines, they generally need to implement search engine optimization.

Search engine optimization, or Seo, comprises the strategy and tactics to increase a websites appearance in search engine results. The higher their website appears on the first page of results, the more visitors they can hope to convert. While you can garner some traffic from paid advertisements, statistically 70 percent of clicks are on organic links that partly come as a result of search engine optimization. In fact search marketing research points to the fact that people consciously avoid paid links.

Even traditional stores and businesses will have to consider their online presence as over 81 percent of U.S. internet users that are age 14 and older will browse and research products online. That represents an enormous source of traffic for sites using solid search engine optimization strategies as part of their customer attraction and retention systems.

In terms of dollar impact, by 2016 over half of all dollars spent in the retail sector will have been influenced from online content and marketing. Without proper search engine optimization, you risk losing potential customers and revenue to the businesses that are more visible in search results. Unfortunately the further you drop in the search engine results, the fewer visitors your site will see until you enact some search engine optimization tactics.

Recent trends are showing that online behavior is becoming further influenced by the prevalence of smartphones. Up to 64 percent of smartphone owners use their devices to shop online. That means that in store comparisons are going from an inconvenience to a revenue drain. By increasing the number of visitors to your products and services you have a greater chance of converting to sales.

Comments

Herbert Montomery 17-02-2014, 16:34

I have seen a drop in a few place down the first page contribute to a significant loss in sales for a few of our products. We are looking for ways to counteract that!

Tony Cooper 19-03-2014, 16:51

I have seen a drop in a few place down the first page contribute to a significant loss in sales for a few of our products. We are looking for ways to counteract that!

Seth Hudson 18-04-2014, 19:03

I have seen a drop in a few place down the first page contribute to a significant loss in sales for a few of our products. We are looking for ways to counteract that!

Roger Fernandez 18-05-2014, 19:05

I have seen a drop in a few place down the first page contribute to a significant loss in sales for a few of our products. We are looking for ways to counteract that!

Leonard Lee 17-06-2014, 19:08

I have seen a drop in a few place down the first page contribute to a significant loss in sales for a few of our products. We are looking for ways to counteract that!

Peyton Harris 17-07-2014, 19:10

I have seen a drop in a few place down the first page contribute to a significant loss in sales for a few of our products. We are looking for ways to counteract that!

Eugene Valdez 16-08-2014, 19:13

I have seen a drop in a few place down the first page contribute to a significant loss in sales for a few of our products. We are looking for ways to counteract that!

Lucy Crawford 15-09-2014, 19:15

I have seen a drop in a few place down the first page contribute to a significant loss in sales for a few of our products. We are looking for ways to counteract that!

Dave Bowman 15-10-2014, 19:18

I have seen a drop in a few place down the first page contribute to a significant loss in sales for a few of our products. We are looking for ways to counteract that!

Ian Gonzalez 15-11-2014, 15:25

I have seen a drop in a few place down the first page contribute to a significant loss in sales for a few of our products. We are looking for ways to counteract that!

Violet Byrd 15-12-2014, 15:28

I have seen a drop in a few place down the first page contribute to a significant loss in sales for a few of our products. We are looking for ways to counteract that!

Lucy Washington 14-01-2015, 15:30

I have seen a drop in a few place down the first page contribute to a significant loss in sales for a few of our products. We are looking for ways to counteract that!

Paul Frahm 13-02-2015, 15:33

I have seen a drop in a few place down the first page contribute to a significant loss in sales for a few of our products. We are looking for ways to counteract that!

Jonathan Ortiz 15-03-2015, 14:35

I have seen a drop in a few place down the first page contribute to a significant loss in sales for a few of our products. We are looking for ways to counteract that!

Justin Bowen 14-04-2015, 14:38

I have seen a drop in a few place down the first page contribute to a significant loss in sales for a few of our products. We are looking for ways to counteract that!

Evelyn Cross 14-05-2015, 14:45

I have seen a drop in a few place down the first page contribute to a significant loss in sales for a few of our products. We are looking for ways to counteract that!

Ken Silva 13-06-2015, 14:47

I have seen a drop in a few place down the first page contribute to a significant loss in sales for a few of our products. We are looking for ways to counteract that!

Lewis Powers 13-07-2015, 14:50

I have seen a drop in a few place down the first page contribute to a significant loss in sales for a few of our products. We are looking for ways to counteract that!

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