Category: Seo reseller program

Increasing Sales Through SEO

Search engine optimization

Internet marketing and online sales are seen as having a low barrier to entry, but any online business is competing against more than just the local competitors. To be successful, they have to be visible in the search engines. And to be successful in the search engines, they generally need to implement search engine optimization.

Search engine optimization, or Seo, comprises the strategy and tactics to increase a websites appearance in search engine results. The higher their website appears on the first page of results, the more visitors they can hope to convert. While you can garner some traffic from paid advertisements, statistically 70 percent of clicks are on organic links that partly come as a result of search engine optimization. In fact search marketing research points to the fact that people consciously avoid paid links.

Even traditional stores and businesses will have to consider their online presence as over 81 percent of U.S. internet users that are age 14 and older will browse and research products online. That represents an enormous source of traffic for sites using solid search engine optimization strategies as part of their customer attraction and retention systems.

In terms of dollar impact, by 2016 over half of all dollars spent in the retail sector will have been influenced from online content and marketing. Without proper search engine optimization, you risk losing potential customers and revenue to the businesses that are more visible in search results. Unfortunately the further you drop in the search engine results, the fewer visitors your site will see until you enact some search engine optimization tactics.

Recent trends are showing that online behavior is becoming further influenced by the prevalence of smartphones. Up to 64 percent of smartphone owners use their devices to shop online. That means that in store comparisons are going from an inconvenience to a revenue drain. By increasing the number of visitors to your products and services you have a greater chance of converting to sales.

SEO Outsourcing Decisions

When it comes to SEO outsourcing, the decision to leave your online marketing activities in the hands of a third party can prove to be a good one. However, not all venues offering SEO outsourcing services are alike in their ethical mettle, success rates, or price ranges, so it is to your benefit to do your homework on any and all SEO outsourcing candidates that you may be considering. To begin, set some concrete goals that any Seo outsourcing service of choice should be able to reach by a given deadline.

For example, how much at a minimum should your SEO outsourcing firm of choice raise your visibility on the web, according to specific web metrics? And how much should your profits rise at a minimum as a result of SEO outsourcing assistance? Determine these goals and a reasonable timeline as a benchmark, and then ask yourself how much you can afford to pay for these services in general. Once you have these basics straightened out, search the web for SEO outsourcing contractor reviews.

Look carefully through the opinions of others who have utilized SEO outsourcing firms in the past, and determine which of these options seem most likely to be able to effectively create and implement a particular plan for your site. Once you have a few strong Seo outsourcing candidates in mind, visit the websites of each for more information on their plans and pricing. Contact any SEO outsourcing candidates you may be considering with any questions that their sites do not address, and determine from there which of these options are the most affordable and formidable by your standard. Sign on with your chosen Seo outsourcing service as soon as possible, and communicate your aforementioned goals to them clearly in the beginning for best results!

Social Media Tips for Today

If you are wondering how best to promote your web presence, creating and maintaining an active and useful social media presence on the most popular online gathering places of today is one of the most effective methods for boosting your visibility. Social media works well since it offers a way to connect on an individual level with your customers and clients, allowing for instantaneous and unfiltered feedback on any news items or other developments that you write about. However, simply opening a social media account and posting frequently is not enough in and of itself to create a useful online marketing tool. There are some rules and bits of advice that you should follow as you create your own social media presence for best results.

First, make sure that all social media posts that you create reflect a chatty, inviting style that makes people want to participate in a relevant discussion. If your specific company does not have anything new or noteworthy to announce for a while, do not simply pad your social media presence with annoying filler. People will quickly become annoyed if they feel that you are wasting their time with boring updates, so make sure that you post as judiciously as possible.

Posting articles about certain developments that affect your industry as a whole is a good way to spark social media discussion. Reposting a link to these articles, along with a few lines regarding the effects that the subject matter might have on your business, what your opinions are, et cetera, is a great way to keep customers engaged in an ongoing dialog if your specific enterprise is simply at a comfortable plateau, with no new developments on the horizon. Keep everything engaging and relevant, and your social media presence should prove to be a powerful marketing tool, indeed!


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